Terms of Service

Last updated: 10 September 2026

A contract between you and Loved1s Online Inc., a Delaware corporation doing business as Loved1s.Online, represented by Marie Melecia Grobe (CEO).

Address for notices: c/o Firstbase Agent LLC, 1007 N Orange St, 4th Floor, Ste 1382, Wilmington, DE 19801, USA
Contact: legal@loved1s.online

By creating an account you accept these terms.

1. What this is

You build a profile — a Luminary — for yourself or someone who has died. You upload photos, video, audio and writing. We organise it and, if you choose, build a synthetic voice and a conversational layer so visitors can ask questions and hear answers in that voice.

What it isn't. Not the person. A model built from what you gave us. It will sometimes say things they never said and would never have said. Not a medium, not a continuation of consciousness, not a substitute for grief support. Treat anything it says as approximation, never as record.

2. Who can use it

18 or older, able to contract, one account each. You're responsible for what happens under your account.

3. Your content stays yours

You keep every right to what you upload. You grant us a licence to host, store, encrypt, transcode, index, embed and display it — and where you asked for it, generate speech and text from it — solely to run the service for you and the people you've given access. It ends when you delete the content, subject to backup cycles.

We don't train AI models on your content and don't let our vendors do it.

4. Voice and likeness — the rules that matter

You may build a voice or run face recognition for someone if it's you, if they've agreed, or if they've died and you're close enough family to speak for them and no closer relative objects.

  • Living person: you need their written consent, covering this specifically — a synthetic voice that will speak new words. "They let me record them" isn't consent to clone them. They can withdraw directly with us, without going through you.
  • Someone who died: proceed if you're a spouse or registered partner, child, parent or sibling, or hold a will, written wish or executor's authority. Don't if a closer relative objects, if the person expressed a wish not to be recreated, or if the family is divided. Further out — grandchild, niece, friend — write to legal@loved1s.online first.
  • Closer relatives always win. If a spouse or child asks us to remove a voice, we remove it, even if the person who created it disagrees and pays us. Not negotiable.
  • Public figures: no. Not politicians, celebrities, or anyone recognised outside their own family, unless you're the estate and can show it.
  • Face recognition only searches inside your own profiles. It can't identify a stranger. Don't run it on a living person who asked you not to.

Every generated clip is watermarked and labelled synthetic. We log every consent — who confirmed what, when — which is evidence for you as much as for us. We may ask for your documentation and will refuse voices where the source audio suggests a public figure, a child, or someone under duress.

5. What you may not do

Loved1s is a place for remembrance and legacy. It is not a social network, a dating site, a marketplace or a soapbox, and we moderate it like the family space it is. These rules apply to everything on the service — uploads, stories, timeline entries, contributions from people you invite, anything a voice is made to say, and anything the conversational layer is prompted to produce — whether a profile is private, invite-only or public. Attempting any of it counts the same as doing it, and you are responsible for everyone who acts through your account or your invitations.

Content you may not upload, generate, share or make public:

  • Sexual content. Pornography, sexually explicit or suggestive material, nudity presented for sexual purposes, sexual services, or sexual content involving any identifiable person, in any form: image, video, audio, text, AI output or a cloned voice. Anything sexualising a minor is removed and reported to the authorities without exception.
  • Harassment and abuse. Bullying, threats, intimidation, stalking, doxxing, revenge content, or material created to humiliate, shame or target a person, living or dead, or their family.
  • Hate speech. Attacks, slurs or dehumanising content aimed at people because of race, ethnicity, national origin, religion, caste, sex, gender identity, sexual orientation, disability, serious illness or immigration status; content that praises or promotes hate groups or their symbols.
  • Violence and crime. Glorifying, inciting or instructing violence or terrorism; graphic gore presented for shock; content promoting self-harm, suicide or eating disorders; sale or promotion of weapons, drugs or other illegal goods or services.
  • Religious or political campaigning. A person's faith and convictions are part of their life story and belong here. Using a profile, a voice or the conversational layer to proselytise, recruit, campaign, fundraise, spread propaganda or attack other beliefs, parties or groups does not. The test is purpose: remembering someone, yes; mobilising others, no.
  • Deception. Impersonating anyone; fake profiles; creating a profile for a living person without their consent; cloning a voice to deceive, defraud, harass, or make someone appear to say something for political, commercial or reputational purposes; manipulated media presented as real; misinformation presented as fact; spam, scams, unsolicited commercial content or hidden advertising.
  • Other people's rights. Content that infringes copyright, trademark, privacy, personality or publicity rights, or that discloses private information — addresses, medical, financial or identification details — about someone who has not agreed.

Conduct you may not engage in:

  • Attacking the service or its AI. Prompt injection, jailbreaking, or any attempt to make a voice or the conversational layer ignore its instructions, reveal its system prompt, disclose another person's data or memories, produce prohibited content, or act outside the profile it belongs to. Probing, scanning, fuzzing, overloading or stress-testing the service; bypassing authentication, rate limits, plan limits, watermarks or any safety measure; automated accounts, bots, scripted access or credential stuffing. Security researchers write to legal@loved1s.online first; we are glad to hear from you, but not by way of an attack.
  • Social engineering. Pretending to be us, our staff, a family member, an executor, a lawyer, law enforcement or a rights holder in order to gain access, extract data, obtain or remove a voice, or take over or delete a profile. Phishing contributors or visitors, using invitations to harvest data, making false reports, or giving a false consent declaration under Section 4. A false declaration is a breach in itself, not just a bad answer.
  • Turning the AI on people. Using a Luminary to manipulate, groom, defraud, pressure or emotionally exploit visitors, above all the bereaved, minors and vulnerable people; extracting private information from a profile's conversations; bulk or automated querying of any voice or profile; using the service to build datasets, train models or profile people.
  • Misuse of the service. Scraping, reselling, reverse-engineering, building a competing model, circumventing plan limits or safety measures, or using the service to harm minors in any way.
  • Abusing our people. Threatening, harassing or abusing our staff, moderators or support team ends your account, whatever the merits of your complaint.

Public profiles. None of the above may be made public, shared by link, featured or used on a public profile. We may keep a profile private, unlist it or refuse to feature it for any reason.

Zero tolerance. This platform exists so people can remember and be remembered. We have no interest in hosting anything else and we will not spend our time or money arguing about it. The lightest misuse is enough: one breach of this section, however small, on the first occasion, without a warning, without a second chance and without an explanation we don't choose to give. We don't have to prove intent, wait for harm, or hear you out first. We decide what counts as misuse, and our decision is final. Anything that may be a crime goes to the authorities, every time. Where the law gives you an appeal we cannot exclude, you have that and nothing more. If that feels harsh, this is not the service for you.

Our right to act. You accept that we may, at any time, at our sole discretion, for any breach or attempted breach of this section or any conduct we consider contrary to the purpose of the service, and without liability to you:

  • remove, hide, edit, make private or refuse any content, profile, voice or conversation that we reasonably believe breaks these rules, the law or the spirit of the service, or that exposes us, our users or anyone else to harm or legal risk. We do not need a court order, a complaint or a finished investigation first, and removal under this section does not entitle you to a refund;
  • take content offline while we assess a report, with the presumption in favour of the person objecting (/legal/report);
  • suspend or close your account, and any account connected to it by identity, payment method, device or behaviour, immediately and without notice, on the first breach; block your devices, networks and payment methods; and refuse to let you return under any name;
  • treat any prepaid amount as forfeited where we close an account for breach;
  • use automated tools and human review to detect breaches, including on private profiles; you allow us to access and review your content for this purpose;
  • keep records of the breach, of removed content and of your identifiers for as long as we need them to enforce these terms, handle disputes, protect others and meet legal obligations, even after your account is closed;
  • report you to the authorities. We report every breach that may be unlawful, without exception and without weighing whether it is worth it. That includes, but is not limited to, child sexual abuse material, sexual content involving a real person, threats, harassment, stalking, hate crimes, fraud, identity theft, impersonation of officials, unauthorised access or attacks on the service, and any misuse of a dead or living person's voice or likeness. We hand over what we hold — content, account details, IP addresses, device identifiers, payment information, consent declarations and conversation logs — to law enforcement, regulators, child protection bodies and the courts in any country with jurisdiction, we do this without notifying you where notice would prejudice an investigation, we cooperate fully, and we share information about abuse with other platforms and the people harmed.

If your account is closed for breach you lose access immediately. We give you an export window for your lawful content unless the law or the nature of the breach prevents it. If your breach, your false declaration or your misuse leads to a claim, investigation or loss for us, you reimburse our reasonable costs, legal fees and losses, and we may pursue you for damages. We don't pre-screen everything; not acting on one breach never waives our right to act later. Where we decide not to remove something, that is a decision about that content, not a licence. You agree not to bring a claim against us for acting under this section, and that if you do, you pay our costs of defending it.

6. What you promise

You own the material or have permission; you have the right to put these people here; nothing infringes copyright, personality rights or privacy. If someone challenges an upload we may take it offline while we look. If the challenge is well-founded and you knowingly misrepresented your rights, you're responsible for the consequences.

7. Plans and billing

Prices at /services, processed by Stripe. Plans renew automatically until you cancel, charged on the renewal day. Cancel any time at Account → Billing, effective at the end of the paid period. Price changes get 30 days' notice and apply from your next renewal.

If payment fails we retry and email you. After 14 days your account drops to Standard. We never delete content for non-payment — we restrict what's above the free limits until you're back in credit or you export it.

8. What "forever" means

We say forever because that's the intent. But no company binds the future, so concretely:

  • You can export everything at any time, open formats, without asking. That's the real guarantee.
  • Standard is free with no expiry. We won't start charging for content you already stored, and we never delete a profile for inactivity or age. It stays until you delete it.
  • If we shut down or sell, you get at least 90 days' notice and exports run the whole time.

9. Availability, and if you die

We aim for continuous availability but don't guarantee it. Features on the pricing page marked for future years are intentions, not commitments — don't buy on them.

If you die, your account passes to whoever you nominated at Account → Legacy contact. Without a nomination we work with your documented legal heirs and keep the account intact at least 12 months.

10. Ending it

Delete your account at Account → Privacy → Delete; permanent after a 30-day recovery window. We can end this on 30 days' notice, or immediately and without refund for any breach of Section 5, or for non-payment. If we end it without cause we refund the unused portion and give you 90 days to export.

11. Liability

Nothing limits liability for death or personal injury caused by negligence, for fraud, or anything else that can't be limited by law. Otherwise our total liability in any twelve-month period is capped at what you paid us in that period, or USD 100 on a free plan. We're not liable for what the AI says.

12. Complaints, arbitration and law

Write to legal@loved1s.online first; we reply within 14 days.

Arbitration. Any dispute arising out of or relating to these terms is settled by binding arbitration administered by the American Arbitration Association, seated in Delaware, on an individual basis. You waive the right to participate in a class action. Qualifying claims may still be brought in small claims court.

Governed by Delaware law, excluding conflict-of-laws rules and the CISG.

13. Changes

30 days' notice of material changes by email. Cancel before they take effect if you disagree.

European Union, EEA, UK and Switzerland

Right of withdrawal (EU, EEA, UK consumers). You may withdraw within 14 days without giving a reason, running from the day your paid plan starts. Email legal@loved1s.online. Sending it before the 14 days are up is enough. We refund everything within 14 days by the same payment method, no fee.

If you ask us to start immediately and confirm you understand you lose the right once we've fully performed, you lose it — in practice, as soon as you create a profile, upload media, generate a voice or run a face scan on a paid plan. We ask for that at checkout with its own tick box; leave it unticked and your plan starts after 14 days. Withdraw after partial performance and you pay a proportionate amount.

Model form: To Loved1s Online Inc., c/o Firstbase Agent LLC, 1007 N Orange St, 4th Floor, Ste 1382, Wilmington, DE 19801, USA, legal@loved1s.online — I hereby withdraw from my contract for Loved1s Online [plan]. Ordered on ___. Name ___. Address ___. Date ___.

VAT. Local VAT is [[included in / added to]] the displayed price at checkout based on your country. We're registered under the non-Union OSS scheme, VAT number [[EUxxxxxxxxx]].

Consumer protections. If you're a consumer in the EU, EEA, UK or Switzerland you keep every mandatory protection of your home country, including the right to sue locally, and Section 12 doesn't override that. ODR platform: https://ec.europa.eu/consumers/odr

Representatives. Loved1s Online Inc. has no establishment in the EU. Our Art. 27 GDPR and Art. 13 DSA representative is [[NAME]], [[ADDRESS IN AN EU MEMBER STATE]], [[EMAIL]]. DSA point of contact: legal@loved1s.online.